L'Oréal

CLIENT:

L'Oréal.

TARGET:

Create a pleasant olfactory experience inside the new chain of stores L'Oreal. First case of "olfactory retail sale ".

ACTION:

Environmental perfuming with the installation of 3 different perfumers equipped with 2 types of fragrances, which have been chosen personally by the team of L'Oréal to perfume 2 floors of the shop: Heliante (1 diffuser, basement) and Flowers (2 perfumers , ground floor). The three diffusers of perfumes were placed in the niches dedicated, after making a study of the positioning and of the air flow inside the local.

SCENT DIFFUSER:

Professional fragrances diffuser DoubleScent.

RESULT:

A store with a pleasant and delicate olfactory identity, approved directly from the headquarters of L'Oréal Paris, for the new concept store branded. An experience of olfactory logo realized in a simple way, accessible and with professional diffuser and 100% certified.