Buitoni

CLIENT:

Nestlè – Buitoni ready-made sauces.

TARGET:

Promoting the line of ready-made sauces "Fior di Pesto" inside the Great Distribution Points.

ACTION:

In store promotion using Book.LL into the pallet box to engage the consumers' attention at olfactory level and encourage them to purchase. Creating astonishment in consumers spreading the pleasant scent of basil into a confined area in the moment of the passage in front of the corner.

SCENT DIFFUSER:

Book.LL

RESULT:

Product sales increased with the continuation of the same, during all days of the week because Book.LL, unlike the activity made in store by human promoters, is always careful to the passage of people.