Johnson Wax

CLIENT

Johnson Wax – Glade deo center.

TARGET:

Spreading the new OUST fragrance to let the people feel it into a limited area; engaging the target customers in the selling process with cross selling actions.

ACTION:

Book.LL fragrance diffusers inserted into papermaking totems to spread the fragrance of the product into a circumscribed area. Control of the fragrance in space and time and creation of feelings of wonder to the consumers. This scent marketing action was combined with a "smell and win" SMS contest planned by Unipromo (a Turin ADV agency).

SCENT DIFFUSER:

Book.LL Activation with proximity sensor.

RESULT:

Increasing in sales of the product with cross-selling action on other fragrances. Big appreciation from both customers and retail employees.