Nordiconad - scent marketing campaign for “Sapori e Dintorni”
Nordiconad – Sapori Dintorni Pesto + chocolate bars.
First phase: Increasing sales of the reference "Pesto alla Genovese" SAPORI DINTORNI.
Second phase: Increasing sales of chocolate bars.
Area: tests inside of 3 Conad labeled supermarkets.
Off bench sale out with the use of Book.LL positioned inside of a durable display, with custom crowner.
Increasing sales thanks to the strong attraction and use of good performing fragrances.
Product sales increased with the continuation of the same, during all days of the week because Book.LL, unlike the activity made in store by human promoters, is always careful to the passage of people.
Plus: the pesto was sold although it was "out of season".
Cross selling on Article "Pasta Fresca".