Olio Carli - Scent Marketing applied to the Point of Sale
PG2 for Olio Carli.
Market launch and sales of the new line of jams by Fratelli Carli S.p.A. using scent marketing to attract the attention of potential buyers and stimulate customers' senses with a pleasant fruity scent.
Using Book.LL fragrance diffusers placed on the shelves of jams.
Solicitation of sense of smell of potential customers with a sweet scent of strawberries inspired to the taste of jam for sale.
Book.LL - Activation with proximity sensor.
Targeted promotion for the sale of the new product line and creating an attractive area dedicated to jams in stores.