Olio Carli - Scent Marketing applied to the Point of Sale

LOCATION:

PG2 for Olio Carli.

TARGET:

Market launch and sales of the new line of jams by Fratelli Carli S.p.A. using scent marketing to attract the attention of potential buyers and stimulate customers' senses with a pleasant fruity scent.

ACTION:

Using Book.LL fragrance diffusers placed on the shelves of jams.

Solicitation of sense of smell of potential customers with a sweet scent of strawberries inspired to the taste of jam for sale.

SCENT DIFFUSER:

Book.LL - Activation with proximity sensor.

RESULT:

Targeted promotion for the sale of the new product line and creating an attractive area dedicated to jams in stores.