Popai

LOCATION:

POPAI Exhibition - Paris, November 2006, in collaboration with Unipromo

TARGET:

Attracting the attention of professionals through the establishment of two cardboard totems containing a fragrance diffuser with proximity sensor, to explain the meaning and the usage of Scent Marketing.

ACTION:

Creating a "play-olfactory stand", using two totems containing a diffuser of perfume. Intent of the activity: discover the perfume, send a text message and fast receive a gift. Presence of hostess illustrating the process and the possible usages of scent marketing as well as delivering brochures and information material.

SCENT DIFFUSER:

Book.LL - Activation with proximity sensor

RESULT:

Obtaining contacts, participation in the game, in-depth lead generation, catechesis on Scent Marketing.