Multisensory Stands at the Promotion Expo
Promotion Expo - in partnership with Unipromo.
To pilot the pedestrian flows inside of the large exhibition halls to profile different targets and simultaneously analyze the efficacy of the marketing operations made during the event.
Placement of 4 totems with 4 different fragrances at the 4 corners of the building. Action to be made: discover the perfume, send an SMS and win. Diversion of the leads to the next corner to discover a new fragrance and continue the game. Lead generation with names and mobile phone numbers. Traffic building and real-time analysis of the obtained data.
Book.LL - Activation with proximity sensor.
Vehiculation of the leads in the preset points thanks to the "discovery" of perfumes.