Multisensory Stands at the Promotion Expo

LOCATION:

Promotion Expo - in partnership with Unipromo.

TARGET:

To pilot the pedestrian flows inside of the large exhibition halls to profile different targets and simultaneously analyze the efficacy of the marketing operations made during the event.

ACTION:

Placement of 4 totems with 4 different fragrances at the 4 corners of the building. Action to be made: discover the perfume, send an SMS and win. Diversion of the leads to the next corner to discover a new fragrance and continue the game. Lead generation with names and mobile phone numbers. Traffic building and real-time analysis of the obtained data.

SCENT DIFFUSER:

Book.LL - Activation with proximity sensor.

RESULT:

Vehiculation of the leads in the preset points thanks to the "discovery" of perfumes.