Rigoni di Asiago - in-store scent marketing operation

CLIENT:

Rigoni di Asiago – Fior di Frutta and Nocciolata.

TARGET:

In-store scent marketing operation to promote the jams and chocolate of Rigoni di Asiago company.

ACTION:

Construction of olfactory of totems used during promotional in-store activities. Installing a Book.LL with fragrance "chocolate" or "berries" in each totem.

SCENT DIFFUSER:

Book.LL

RESULT:

Curiosity and desire to taste the products from the supermarket customers.